A Sami family business in Idre owned by Benny Jonsson. The company was founded in 1994 specializing in the sale of high quality reindeer skins.
The reindeer is a artiskt animals and well equipped for harsh climates. Reindeer are beautiful and soft, with colors that shift from whitest white to deep brown. The coat is dense, air-filled hairs and insulates well against the cold and wet. The reindeer's sometimes harsh living conditions have with nature's help given the reindeer a lining that can withstand the worst weather conditions. Saami as in ancient times, have followed the reindeer in their wanderings and have passed the toughest hardships by useing reindeer skins for clothing and shoes. The skin is also used in huts as soft warm sleeping mats.